Can You Tell Me Why?
Well, there are two BIG reasons why people don’t want to buy your stuff or join your biz opp.
Let’s talk about the main one first. This is gonna sting a little - but here it goes...
You got no street “cred”. (yup, I said it).
Let me put it another way…
People don’t know you, trust you, or like you - yet. Unless you’ve been living under a rock, then you know darn well that people do business with those they know, like, and trust.
I’m not saying anything revolutionary here that you didn’t know already.
But here’s the sticking point…
How do you get your prospects to know, like, and trust you so that they want to do business with YOU?
This is the #1 question that people like you want to know the answer to. After all, it’s literally the difference between massive failure and massive success.
There are few things that you MUST do right now if you want to build that trust and likeability factor with your prospects.
I’ll get into that in a little bit.
In the meantime, let me go to the second biggest problem in your business when it comes to getting people to buy from you.
So let me start by asking a redundant question (don’t ya just love those?!)...
Is there enough money in your bank account?
IF not, then you’re probably going after the wrong people!
You see, typical network marketing has you going after the people:
- Least likely to succeed
- Least likely to even like network marketing (or mlm)
- Least likely to want to build a business
- Least likely to have any kind of business-building skills (and have ZERO desire to develop them)
Your business is dominated by the least likely people, which in turn means you’re least likely to make the kind of money you want to make - if any money at all.
Why are you taught to do things that lead to massive frustration and failure?
I know the answer. It’s controversial for sure. We’ll get into that later.
But for now, do you know the kind of people you want to go after? You know - the ones that are MORE likely to want to do business with you?
Let me give you a hint… BUYERS!
In other words, you want people who have ALREADY bought into network marketing - already bought into the notion of wanting a home business.
THESE are the people you want to do business with.
When you go after the RIGHT kinds of people:
- *You stop wasting time explaining to people what network marketing is and isn’t
- *You stop answering needless questions about Pyramid and Ponzi Schemes - and whether your program is one of them
- *You start spending time with the kinds of people that understand business and are more likely to have some measure of success
You see, if you spend all your time with beginners just explaining the basics of business 101, then you’ve just bought yourself a job with no pay in the explaining and convincing business.
This is where a lot of people find themselves. And once you’re in the convincing and explaining business it’s hard to break out of it.
So, the second biggest problem in getting folks to buy into you and your products is knowing how to target the right kind of prospects.
What kinds of people have you targeted in the last 30 days? What were your results? If your results weren’t that spectacular, did you (or do you) feel like giving up on your business?
Would you be willing to at least to do BETTER things in your business so that you can achieve BETTER results in your business? I’m sure the answer is “yes” or else you wouldn’t be reading this.
Now, I’m sure you’re thinking all of this is well and good, but how do I put all of this into action?
I’m going to reveal to you a very simple approach to getting all of this done - in one sitting.
Let’s begin with the very first problem - getting people to know, like, and trust you.
How to Increase Your Trust and Likeability Factor
So, how do you build trust? By obviously being trustworthy and looking trustworthy. So, tell me, which picture seems more trustworthy to you? Who would you do business with?
It all comes down to this… People do business with people.
If you’re trying to get people to notice you on Facebook without much luck, look at your picture in your profile. Are you using a picture or are you using your company’s logo or worse yet a picture of one of your company’s products?
It’s time for a change - don’t ya think?
Step 1: Don’t Forget to Smile
Use a real picture of yourself - preferably smiling or at least friendly looking. Another option is to use a caricature of yourself. There are freelance artists who will make a cartoon-like picture of yourself based upon a real picture of you. Although this is an option, a real picture of you is preferable.
Right now go and take a look at the picture you’re using in your social profiles. Answer this question honestly - does it convey trust and likeability?
You have to put yourself in the place of a prospect that is just discovering you for the first time. You have to be objective here. You may want to ask a friend or family member their opinion on which picture you should use. Keep in mind, that your goal is to not choose a “pretty” picture or glamour picture, but one that makes you appear more approachable and friendly. There should not be anyone else in your profile picture.
Step 2: Understand That You Are Being Watched
This is kinda creepy but this is what social media is all about - people looking at you and what you do and how you behave. Remember your goal is to convey trust and leadership. Nothing screams amateur more than someone posting links all over their profile to their business opportunity.
Don’t post money shots - ya know pictures (or videos) of you posing in front of large sums of money/counting money. It’s just childish and you look like you’re a drug dealer. Again you want to convey trust and leadership NOT look like a fugitive on the run.
Not to mention, when it’s clear you’re promoting a network marketing company (you got tons of pictures of your company’s products plastered all over your social media profile), you'll turn off more people than you'll ever attract. People won't take the time to know you because you give off the scent of a desperate network marketer who wants to talk about nuthin' but their own business opportunity. Yuck!
Also remember that when you plaster your biz opp all over your profile (something you shouldn't do anyways), remember that what you put out there on the Internet (and offline too) is a reflection of the company you represent.
What gets the attention of the Federal Trade Commission (FTC) are distributors posting things online and saying things that they’re clearly NOT supposed to say or do. Don’t be a distributor who is responsible for the downfall of a company.
This is all to say, act like a leader. Even if you’re brand spankin’ new to the industry, behave like you’re a leader not a newbie who is clueless.
How do you act like a leader?
Offer useful tips and advice.
Instead of posting desperate - join me, join me links all over the net, why not write something along the lines of 5 Tips to Choosing a Profitable Business or The 5 Types of Companies That You NEVER Want to Join or…..
If you’re taking a consultative approach, why not write something like 5 Little Known Ways to Generate Leads on Instagram.
You get the picture.
When you post links all over the web begging people to join you, you sound like a desperate person who doesn’t know where the next meal is coming from.
On the contrary, when you post links to content that is designed to help people, you’re adding value to people’s lives. You gain trust because you’re not acting desperate and you do not come off of insecure and insincere.
If you had to go to a foreign country you have never been to before, would you rather hop on a train driven by someone who doesn’t know where they’re going and how they’re going to get there or would you rather get on a train driven by someone who knows where they are going and how they’re going to get there?
The answer is obvious. Your prospects are no different. When they look at you they want to be reassured that you know what you’re doing and that you’re going to help them. You’re either going to attract prospects (i.e. attraction marketing) to you or you’re going to repel them.
Do you feel people are just not attracted to you and/or the products/services you’re selling? I can almost guarantee that some of the problems could be solved by using the tips suggested here.
This is part of the foundation of your business. There are other important aspects of your foundation of success. It’s all about getting better at understanding people so you can guide them to the solution(s) they’re looking for. YOU offer those solutions. Now you have to show people that you are here to help them and not just an eager beaver trying to get into their wallet.
So, you’ve got some things to do right now to start attracting people to you.
This is a starting point.
Now you’ve got to add on the other elements and put it all together. And there isn’t a blog post on the face of this Earth that’s gonna tell you everything you need to know. First of all, it would be way too long and you would give up reading it long before you read half of it. Second, building a business is like putting together a puzzle.
As you put the pieces together the image begins to get clearer and clearer. But it takes time to find the pieces (I will show you the pieces to shorten your learning curve) and put them together in the right places so they fit together.
Why You Don't Want to Wait
Yes, I'm going for it...
Right to the age thingy.
If you're over the age of say 35, things start to look a little different in your life. You're kids are getting older, Parents are aging and as a result may be geting a little sicker. You reflect on your life thus far and you either like what you've done or you feel you underachieved.
You really start to see that time is of the essence. In a nutshell, you value time more. When you're in your 20s you don't feel time as much as you feel it in your 30s. You know you need to really make the most of your time. Time is the one thing you can never get back once it's gone.
You can keep on wasting time doing things that have gotten you nowhere and/or keep buying program after program that quietly drains your bank account dry and makes your significant other mad at ya or you can finally do something a little bit different that can have an impact on you. If you can imagine your business different - in a better place AND you are a do-er, then...
This is what this is about - taking the next step...