I have to admit that I’ve been putting off doing Pinterest for quite a while. At first I thought it was one of those fad things that would eventually either fade off over time or either be completely taken over by marketers.
Make no mistake about it, Pinterest does have its fair share of marketers on it (no wonder people don’t like us!) but there are national and recognizable companies and brands on there too. What we’re all trying to do is increase our brand awareness and/or traffic to our sites which in turn increases our sales.
Of course there are quite a few network marketers on Pinterest some of whom are not using the site to its full potential.
For example, if you’re a distributor for a juice company don’t just put up a board with one picture – one of the juice bottle. Link to the company’s other products better yet put up pictures of a convention or company meeting you attended. You’re not going to get any kind of interest or even repins for that matter if your only picture is that of a juice bottle.
You have to think…what is relevant to the company I’m promoting.
But the question remains – does it work?
According to SearchEngineWatch.com yes it does. They wrote:
“Our SEO team conducted a study recently to see the impact of Pinterest and the potential social link equity, one can generate from “Pinning” pictures. The results are quite interesting.
For the sample test we took a domain with very little equity (0 inbound links) and created a Pinterest account for it. Our team then pinned two recipes to share with people on Pinterest.
Within one week of pinning to the Pinterest wall, the site accumulated over 150 links.
The site previous only showed up for one keyword query. One week after pinning, the site was indexed for 25 queries (mostly long tail keywords, low competition terms), according to Google webmaster tools.”
You can read the entire article here: http://searchenginewatch.com/article/2175367/Why-Your-SEO-Social-Strategy-Should-Include-Pinterest
After reading this article I think more than ever I’m going to add Pinterest into my marketing strategy. What about you?